The True Size of Email Marketing
Posted on | September 16, 2011 | No Comments
We’ve all heard it, ‘Email marketing is big!’ We’ve heard it from our competitors, from our friends, and we know it from the sheer number of emails that drop into our inbox every single day (even on Christmas Day!) But do we really know how big?
In the UK email marketing is Read more
Maximising Your Email Marketing ROI
Posted on | September 16, 2011 | No Comments
Email marketing has evolved and now makes use of sophisticated systems which can provide highly targeted automated emails and accurate email campaign tracking.
For the first time, businesses are able to collect accurate data about potential customers’ behaviour using Read more
Social Media and Email
Posted on | September 16, 2011 | No Comments
The rise in social media has radically changed the way we communicate. The introduction of sites such as Twitter and Facebook, which encourage personal interaction, has raised customers’ expectations when it comes to marketing. People now demand marketing which is more personalised than ever before. In order for email marketing campaigns to remain an effective tool, these issues must be addressed and consequently a lot of pressure has now fallen on to marketing teams to improve efficiency.
The key is for businesses to Read more
The Power of Email
Posted on | September 16, 2011 | No Comments
Millions of emails are sent every single day, and the volumes are increasing. I know this firsthand, thanks to the hundreds of emails that I have to deal with each morning before I even get round to my coffee. However, surprising as it may seem, some businesses are still not making full use of email marketing.
There are many methods of advertising, and some will be more relevant than others depending on the size of the individual company and its industry. However, email marketing is extremely versatile, which makes it, in a large or small capacity, a valuable marketing tool for every business.
Emails offer a cost-effective and instant route direct to your customers, and unlike Read more
Ads
